Trademark registration entitles them to intellectual property protection and prevents them from being infringed. In addition, trademark registration grants exclusive rights to use the trademark in connection with the ‘Class’ of goods or services it represents. The Symbol ‘TM’ can be used with your products once you have filed your trademark application. After registering your trademark, you can use the symbol ‘R’. Furthermore, you may only use the ® symbol for goods and/or services listed in the registration certificate. If you are the victim of unauthorised use of a registered trademark, you can file a lawsuit in the appropriate court in your country for infringement.

There is a distinct difference between trademark registrations and the goods or services they represent. By using a trademark, you will be able to differentiate your product from that of your competitors. Furthermore, the trademark registration will be valid for the entire class of goods or services represented, enabling your products to be distinctly identified. You can create a customer base for your product by using trademarks that your customers can identify uniquely.

It is easy for customers to associate a product’s performance, quality, features, and so on with the company that makes it. Generally, they identify the product by its logo, which is a registered trademark. The registration of a trademark facilitates the recognition of your goods and services. Additionally, it creates goodwill associated with the brand. Over time, your brand becomes recognised and carries a market value. A well-known brand welcomes new customers and keeps loyal ones.

The registration of a trademark creates an asset for a business enterprise. For accounting and income tax purposes, trademarks are considered intangible assets. In addition to being intellectual property, trademarks carry a value associated with the products they represent. Any trademark can be sold, franchised, assigned or exploited commercially. Trademarks can be recognised in the books of accounts, depreciated, and income can be recognised.

Trademarks associated with your products increase your business value, goodwill, and net worth. In addition to communicating your quality assurance, your trademark communicates the mission of your organisation. Your business will grow as a result of trademarks. As a result, they help your business retain loyal customers and protect its goodwill.

In India, trademarks are valid for ten years from the date of registration. The trademark can, however, be renewed in the future. Your trademark needs to be approved or registered in the respective country if you wish to use it or expand your business outside of India. Obtaining trademark registrations outside of India is based on your Indian trademark registration and business.

The trademark establishes a connection between the enterprise and its customers. With efficient or unique products, you can create a customer base. Trademarks help you retain and expand your customer base. A trademark registration gives you exclusive use rights for 10 years and protects your business revenue. Companies can introduce new products and expand their business by leveraging their customer base.